The Nature of Design

Auteur(s) :
M. Scott Lockard
Éditeur :
ORO Editions
Année de parution :
ISBN 13 :
Format :
Prix membre :
40,79 $
Prix régulier :
50,99 $
Disponibilité en ligne :
Design is a widely-misunderstood discipline. This misunderstanding is not just simple ignorance and indifference in the layman. It is the design profession itself that accepts and promotes a vague and ultimately damaging definition of design. This lack of clarity is nurtured to thwart the scrutiny that would reveal designers' incompetence - as well as to advance more insidious agendas. While there is no lack of criticism, it too misses the point. Critics and designers are content to argue about superficial distinctions but not to understand the true criteria for evaluation, nor the process that would accomplish it. These willful misunderstandings are highly detrimental both to the client and to the development of capable designers. So we think we know what design is? We don't. Do designers know what design is? They don't either. Most are designers in the same way that design books are only about style, designers and designs. Design books are rarely, if ever, about design itself. Obvious as it is, if we are to develop as designers and to design as well as we can, we need to understand the nature of design. Design is not art. Design is not an art. Design is a discipline and a process. Professions, trades, styles, techniques and technologies all change over time. A discipline does not. The design process does not. The nature of design does not.

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